The High-Tech Success Syndrome
- Assume that the good times will last forever.
- Fail to recognize that a high-tech success syndrome exists.
- Fail to appreciate that the sales of high-tech products can cease, literally, overnight.
- Fail to appreciate that a niche market will last only until the next competitive niche appears.
- Fail to realize that many of your employees are so emotionally committed to your (their) products that they can’t objectively evaluate new, competitive technology.
- Fail to appreciate that it is extremely difficult to enter these new niche markets with your existing organization.
- Fail to realize that it is easier for a start-up company to fill a new niche than your company can.
- Fail to recognize that knocking the new technology is no solution.
- Fail to recognize that, no matter how good your products are, it may not make any difference.
- Fail to recognize that what the customer wants to buy is what you’re in the business to build.
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